A publication built for education leaders and the partners who support them

Why we started Superintendent’s Corner

We started Superintendent’s Corner because we felt school districts were being underserved by existing media. They deserved more than a small section in a general business publication or a few wire-service headlines repackaged as coverage.

Our approach is simple: we sit down with district leadership and dig into what is actually happening on the ground. The programs they are building, the facilities they are maintaining, the budgets they are managing, and the goals they are working toward. This is serious work. It deserves serious coverage.

Alongside our district spotlight editions, we pull together the most relevant K-12 news from around the country every day. Technology, safety, infrastructure, budgets, policy, leadership. If it matters to the people running school districts, we cover it.

Our goal is to give American public education the publication it deserves, and to connect the leaders shaping it with the partners who help them do the job.

Who’s behind it

Daniel Mercer, Founder and Editor

Daniel Mercer has spent more than fifteen years in B2B and association media, working in both editorial research and advertising sales. Across digital business publications and a national association-media company, he has interviewed executives, built in-depth company and organization profiles, and helped advertisers connect with the people and institutions they serve.

He started Superintendent’s Corner after noticing how little dedicated coverage K-12 school districts receive compared to almost every other sector of the economy. The goal is straightforward: give district leaders the kind of serious, in-depth attention usually reserved for the corporate world, and connect them with the partners who help them get the work done.

What we do

District spotlight magazine

Each edition takes a close look at one or more school districts. We cover leadership, strategy, facilities, technology, and the partners the district relies on. The feature is editorial and in-depth. The first edition is coming soon.

Daily K-12 news

Between editions, our website surfaces the most important stories in K-12 education from trusted outlets such as Chalkbeat, Education Week, The 74, K-12 Dive and local public media, each credited to its publisher. One place to stay current, updated every day.

Advertising

We give the companies that work with school districts a direct line to the people making purchasing decisions. If you work in technology, construction, food service, transportation, curriculum, or any other field serving K-12 districts, our spotlight editions put you in front of the right readers.

Who we write for

School districts

• Superintendents who want their district’s story told with depth and credibility
• Assistant superintendents, chief academic officers, and cabinet leaders
• School board members and district communications teams
• Educators and administrators looking to stay current on national K-12 trends
• State education agency leaders and association executives
• Districts of all sizes, from large urban systems to smaller suburban and rural ones

Advertising partners

• Technology and edtech companies serving K-12 districts
• Construction, architecture, and facilities management firms
• Food service and nutrition management companies
• Transportation and fleet management providers
• Curriculum, assessment, and professional development providers
• Financial services, insurance, and legal firms serving public education